Freedom of Creation ran Talents as an invited programme: a small group of pre-selected designers, a new brief every three months, each one aimed at a different niche. The third assignment was a light.

The constraint was the process itself. Sintering builds an object from powder, layer by layer, and charges by the volume of material used rather than by complexity. A shape with a thousand holes in it costs less than a solid one. That inverts the usual economics of manufacturing, and most designs never take advantage of it.

Cresco is Latin for I grow. The shape came out of a study of natural systems — how a single small unit, repeated across a surface, produces a structure no single unit explains. The lamp is built from hundreds of open cups arranged in rings that widen and narrow down the body.

Each cup does two things at once: it lets light through its opening and casts a shadow on the one below it. Lit, the shade stops reading as a surface and starts reading as a crowd.

The jury — Janne Kyttänen, Saskia Bakker and Jeroen Jobse — chose it unanimously, noting that the design held a strong identity of its own while still sitting coherently inside the Freedom of Creation range. Cresco was added to the FOC collection and sold as a product, and in 2012 it was selected for the Finnish design yearbook.

It also settled a working method. The same logic — one small unit, repeated until it becomes a surface — came back a year later in the Park necklace and in the 3Diamonds ring, and it is the reason those three objects read as one designer's work rather than three experiments.