Golla made cases and bags for portable electronics and was known for colour, print and usability in a category that was otherwise black nylon. I designed carrying solutions across the whole range: phones and smartphones, cameras, e-readers, tablets and laptops.

A case for electronics is an unusual product to draw. It has to protect something expensive, fit a device that will be replaced within two years, cost very little to make, and survive being judged in four seconds on a shelf between fifty competitors.

The work widened from the bags outwards. Point-of-sale systems, walls and floor stands. Packaging. Shop and kiosk concepts. Interiors. The website interface, graphics, and the exhibition stands the whole range was launched from.

Those stands were built in Berlin, Barcelona and Las Vegas, and the collection was launched in Tokyo. That is the part of the job that does not fit in a portfolio image: drawing something in Helsinki and then standing in a hall in Nevada watching people walk through it.

Four years in a high-volume consumer category is a different education from a design competition. Tooling costs, material minimums, colour and print runs, a retail buyer who says no — the constraints are commercial before they are formal, and the design has to survive all of them and still look like something you would choose.

Pia Haapalainen, then head of design at Golla, has said I get the job done quickly and effectively, work well in a team and can lead one when required.